Sensory Research
"The wines that one best remembers are not necessarily the finest that one has ever tasted. Good wine is a combination of so many different parameters."
Many products are like wine - 'a combination of so many different parameters'. With consumers becoming ever more discerning in their product choice, making the product experience better and different from the competition is the key to brand equity and developing new customers.
We often use our senses to help us decide what products to buy.
- Do we like the way that it looks?
- Do we enjoy the taste?
- Do we like the smell?
- Does it sound good?
- Do we like the texture?
These sensory characteristics often affect the purchasing decisions that we make.
Colmar Brunton was the pioneer of Consumer Sensory Evaluation in Australasia and is still the leader in the field. We use the world's best technologies and methodologies to provide clients with superior research for product development.
We can tell you exactly what it is about your product that turns consumers on and how to optimise for maximum sales performance.
Scaling
By using highly sensitive line scales that are easily understood by both children and adults, Colmar Brunton is able to find out exactly what it is about a product that affects liking and purchasing behaviour.
Our custom-built sensory testing facilities are located in both Sydney and Melbourne and we are also able to conduct research Australia-wide through our mobile research unit.
For more detailed information, fact sheets are available on all of our methods and techniques.
If you would like to know more about Colmar Brunton's Sensory Research Services, email the team at sydney@cbr.com.au or melb@cbr.com.au