Online Research
As markets become increasingly global and internet-based, traditional market research conducted in selected geographic locations is proving to be insufficient in gathering true market data.
Recent census statistics show that over 70% of Australian consumers access the internet regularly. Online research is the answer for many companies as the flexiblity in survey features mean almost any topic can be investigated :
- Market segmentation
- Packaging design (using 3D modeling for virtual reality)
- Brand strength
- Brand attributes
- Consumer attitudes
- Market needs
- Customer / staff satisfaction
- Product testing (dispatching products to consumer's homes)
Conducting research online has many advantages, even for those companies with a small, local market:
- Flexibility allows many different types of research to be conducted online
- Time for data collection is short
- Very cost effective to run
- Not restricted by time of day for reaching consumers
- Respondents can answer in their own time, in comfortable, familiar surroundings
- Response rate is higher than other types of research
- Unlimited geographical area/number of respondents
- Complex sampling parameters can be achieved
- Respondents are more truthful in their answers
Colmar Brunton has an active online panel of over 40,000 Australian consumers, with an excellent reponse rate of 20-22%. The panel is recruited through our Opinionspaid online survey facility and detailed profiling means that customised sampling can be used.
Online research can be performed on independent client databases if required.