Services | NPD Research
NPD Research
We are proudly Australia's leading New Product Development (NPD) research consultancy. Major national and international brands trust us in the development of both their new products and existing brands. And, our techniques and methods are used for projects of global scope and complexity.
Gate 3 is our proprietary process for NPD research, which uses diagnostic tools to achieve more accurate predictions of future behaviour.
These days, product life cycles are getting shorter, development times are getting tighter, consumers are demanding more variety and more personalised products, and budgets for NPD are getting tighter.
Our approach to new product development is designed to provide clients with recommendations for optimal development strategies more quickly and at a lower cost.
Colmar Brunton offers the benefits of a one stop shop for all NPD needs and a research partner who can help shape future marketing strategy, brand development and product innovation to extend your market leadership.
Evaluation Research
In a world where accountability is ever increasing, evaluation research is a vital tool for organisations to assess the value, impact and return on their marketing spend.
We have many years of experience in evaluation research, particularly throughout the Asia-Pacific region. Our researchers work with our clients to develop sophisticated evaluation tools that deliver practical and actionable results.
Our portfolio of development and evaluation services includes:
- Concept Development and Evaluation
- Brand Development
- Product Development and Evaluation
- Package Development and Evaluation
- Advertising & Communication Development and Evaluation
- Brand Share and Sales Estimation
- Policy Development and Evaluation
- Program Development and Evaluation
These services encompass the full spectrum of qualitative and quantitative research techniques, managed and undertaken by teams of experienced research professionals.
To learn more about our Development and Evaluation research services, browse our fact sheets available for downloading.