How We Work
At Colmar Brunton, we run the company together. In fact, we are employee owned. Ownership of Colmar Brunton by our employees contributes in important ways to the quality of the market research services we provide and the consultative capabilities that we offer:
- Employee shareholders are more committed.
- They try harder.
- They have greater interest in the success of their clients.
- Decisions are made locally. This means that we are much more flexible and adaptable to meet our clients changing needs.
- We are free to explore new frontiers.
Our market research doesn't sit on the fence. We take a position where appropriate, that our research and category experience allows us.
We embrace creativity. We are passionate about helping our clients make new and original ideas succeed.
That is because we believe that market research done well will improve our community and the quality of people's lives.
Ethics and Values
From Information to Inspiration
For years research reports have acted as door stops while research companies continue to talk about delivering insight. Yet when did you last leap with excitement during a research presentation?
At Colmar Brunton we want to excite and inspire you. In particular we want you to become passionate about your customers and staff. We want to show you by giving you new intelligence into how they tick and how they are likely to respond to your products, services and communications.
An Environment which develops People
At Colmar Brunton we know we will succeed for our clients when we create a work environment that attracts, motivates, stimulates and enriches a group of creative, empathetic and committed researchers. At the end of the day we will be for our clients how we are for each other.
Solutions not Products
Researchers tend to have more trademarks, more jargon, more complicated processes, more ways of intellectual intimidation than almost any other supplier of business services. At Colmar Brunton we focus on achieving a desired outcome for our client, not on creating black boxes.
From Partnership to Leadership
Everyone is talking partnership. Partnership implies shared pain and shared gain, it implies comfort and harmony. Plenty of companies have partnership relationships with their research supplier while their staff and customers desert them in droves. At Colmar Brunton we believe we should lead our clients to transform the talk about customer/staff focus to the daily walk of all their employees. We want to champion the cause of greater listening and understanding of customers and staff among all our clients.
Shaping the Future
At Colmar Brunton we focus on what could be rather than what is. We continually strive to show our clients where their customers are heading. We help create a clear vision of consumers' future needs. We design research to rapidly shape and evaluate their products and services of the future.
Trust
Colmar Brunton undertakes all research to the highest possible standards. We are members of AMSRO. Senior researchers are QPMR accredited and AMSRS (Australian Market & Social Research Society) members. As such, they are bound by the ICC/ESOMAR Code of Professional Behaviour adopted by the AMSRS.
We understand the critical importance of client confidentiality and privacy and undertake to abide at all times by client principles and instructions. Additionally, all our employees acknowledge our responsibility to respondents under the Privacy Act and respect their privacy rights.
Our Researchers are members of their relevant professional bodies which include:
- AMSRS
- Australian Marketing Institute
- Market Research Society of Singapore
- Institute of Management Consultants
- Australian Evaluation Society
- Statistical Society of Australia
- International Food Technologists
- Australian Institute of Food Science and Technology
- Australian Institute of Social Analysis
- Institute for the Study of Psychology in Society and Organisations
- American Standards for Testing Methods
- American Marketing Association
- Customer Service Institute