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White Papers & Opinions

Read papers written by our Senior Researchers on various topics of interest within the marketing and market research industries.

	NAGS Submission  - Conference Proceedings by Peter Harris, Director Colmar Brunton
	Consumer-centricity: an idea whose time has come by John Shanahan, CEO Colmar Brunton
	The Age of Neuroscience tantalises marketers by Ian Walkley, Managing Director of Colmar Brunton Brisbane
	An "Extreme Makeover" of Gambling by Peter Harris, Director Colmar Brunton Corporate Services
	Coming soon: segmentation by DNA by Ian Walkley, Managing Director of Colmar Brunton Brisbane
	What role marketers: should we educate society on values? by Ian Walkley, Managing Director of Colmar Brunton Brisbane
	Corporate social responsibility and marketing leadership by Ian Walkley, Managing Director of Colmar Brunton Brisbane
	Before you plan the Christmas party? by Ian Walkley, Managing Director of Colmar Brunton Brisbane
	Will the ageing population be the death of marketers? by Ian Walkley, Managing Director of Colmar Brunton Brisbane

Research Methods & Techniques (as pdf downloads)
more fact sheets....

Brand Health: Colmar Brunton puts
XXXX Bitter in the black.
more case studies....