NPD Resources

Marketing Science Techniques

Here are some of the questions our clients face and the tools we provide
to answer them:

How should limited marketing resources be allocated?
Market Mix Modeling
What volume will a new line extension generate and
how much will it cannibalize the market share of current offerings?
Choice Modeling
What sensory attributes of the product strongly influence
consumer preference?
Cluster Preference Mapping
How can a new product concept be optimized for the broadest
overall appeal?
Purchase Driver Analysis
What is required to satisfy unsatisfied customers and delight those
already satisfied?
Threshold Analysis
What is the best repositioning strategy for the brand?
Density Mapping

	Creativity And Innovation Management- Why Products Fail by Kal Bishop

	New Product Development - The Fuzzy Front End by Robert Cannon

	The Case of new Product Development (as PDF Download88kb) by Steven Cierpicki, Malcolm Wright and Byron Sharp