Social Research
Colmar Brunton Social Research is a specialised division of Colmar Brunton that provides a full range of customised research solutions to government and not-for-profit industry organisations, specialising in behavioural change research.
We work with public sector organisations to help them achieve their aims. Our Centre for Social Marketing provides strategic research and consultancy services for public education campaigns, advertising, or behaviour change programs.
We have assembled a world-class team of highly-skilled and experienced researchers, who believe strongly in using research to help achieve social goals.
Colmar Brunton Social Research helps shape life in Australia by guiding our clients to:
- Make informed decisions by providing key stakeholder information and analysis
- Increase customer, staff and stakeholder satisfaction by identifying satisfaction drivers
- Develop more effective policy and programs through needs analysis, community consultations and evaluation services
- Increase the effectiveness of messages, communications, and social marketing strategies through use of advanced models and expertise.
Examples of Social Research projects:
- Advertising and communications development and monitoring;
- Social marketing;
- Organisational culture/employee attitude research;
- Customer satisfaction and service quality research;
- Program and policy evaluation;
- Market modeling and identification of target segments (segmentation);
- Corporate image and positioning;
- Corporate image monitoring;
- New product/service development;
- Population surveys;
- Input into social policy development;
- Ongoing qualitative monitor of social attitudes;
- Regular quantitative telephone omnibus
(can include rural and ethnic groups) and - Consultancy, workshops and future focus seminars.
To request a quote or to discuss your next project requirements please contact Karen Stanton on +65 6884 9225.
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