Services | Monitoring Research
Monitoring Research
Intense competition across most industries means companies are investing in monitoring and/or tracking research to:
- increase staff and customer satisfaction levels
- carefully assess their relationships with their customers
- determine what might drive customers to switch providers
- assess new markets for entry
- protect their customers from competitors
- target new prospects
Colmar Brunton's monitoring and tracking research services provide fresh, detailed market intelligence. Some of Australasia's largest companies have chosen us to undertake their tracking research.
Market research monitoring systems allow important trends to be captured rapidly, allowing quick reliable decisions to be made on market size, growth, value, and development.
Tracking research is also integral to monitoring a brand's health, measuring customer satisfaction and understanding advertising effectiveness. Market tracking allows companies to monitor how effective they are in relation to their competitors, and to react quickly to changing market conditions.
Market research tracking can be specifically tailored to your needs. Colmar Brunton will work with you to develop a custom-built study to track real market change. Studies can be:
- large;
- small;
- international;
- state or country specific;
- Monthly;
- Quarterly;
- Continuous.
Here are some examples of monitoring and tracking services:
- Employee or Customer Satisfaction
- Brand Tracking
- Advertising Effectiveness
- Brand Equity
- Consumer Behaviour & Brand Health
- Consumer Confidence Polling
- Political Polling
- Monitoring Community Perceptions and Confidence
- Professionalism Monitors
- Rocket Guidance System
- Churn and Switching Monitors
- Competitive Intelligence Monitors
- Service Level Monitors
To learn more about our Monitoring and Tracking research services, browse our fact sheets available for downloading.